Experience & Education

2011 – 2015

Northwestern University

Bachelor’s degree in Marketing and Communications with a focus on digital and data-driven marketing. Studied brand strategy, consumer behavior, and integrated campaigns. Internships in agency and in-house growth teams.

Professional Experience

2016 – 2021

HubSpot

Growth Marketing Manager and later Senior Manager for the EMEA region. Led paid, content, and lifecycle programs that drove pipeline and revenue. Built and ran experiments across channels and worked closely with product and sales on positioning and messaging.

Current Role

2022 – Present

Nexsas

As Marketing & Growth Lead, responsible for brand, demand generation, and growth strategy. Leading campaigns that showcase our AI marketing capabilities and drive qualified leads. Partnering with sales and product to align messaging and GTM with our roadmap.

Key Responsibilities

• Own marketing strategy, brand, and demand generation across paid, content, and events
• Run experiments and report on pipeline, CAC, and conversion to improve efficiency
• Work with product and sales on positioning, messaging, and launch campaigns